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Branding

Ice Mood

Client: Ice Mood Co.

Year: 2024

Status: Completed

Ice Mood is where flavor meets feeling. Every frozen sip or scoop is designed to match your energy—whether you’re mellow, sunny, dreamy or electric. With bold visuals and an emotional flavor wheel, Ice Mood delivers more than refreshment: it delivers personality in a cup.

Deliverables

Logo designflavor color systemcup and lid designsmenu assetsposterssocial visuals

Tools Used

Illustrator, Figma, Photoshop, Procreate

Duration

4 Weeks

Industries

Frozen BeveragesPop DessertsLifestyle Retail

YOUR VISUAL IDENTITY

YOUR BRAND IS MORE THAN YOUR LOGO. YOUR ENTIRE IDENTITY SHOULD BE THE VISUAL REPRESENTATION OF YOUR COMPANY'S VALUES AND VISION, ALIGNED WITH A STRATEGY THAT INTRODUCES YOU TO MORE OF YOUR TARGET AUDIENCE.

UNDERSTANDING YOUR BRAND, YOUR GOALS, AND YOUR AUDIENCE.

ZEYNA® IS NOT A GLOBAL AGENCY WITH MULTIPLE OFFICES AND HUNDREDS OF STAFF. FORMING A TEAM SPECIFIC TO A PROJECT'S NEEDS MEANS THAT WE'RE SMALL.

ZEYNA® IS BUILT ON THE IDEA OF CHOOSING THE RIGHT PEOPLE FOR THE RIGHT JOB, INSTEAD OF TRYING TO SPREAD ONE PERSON ACROSS MULTIPLE DISCIPLINES IN SEARCH OF ‘GOOD.

SERVICES PROVIDED

  • 1.
    BRAND DISCOVERY & POSITIONING
  • 2.
    LOGO & VISUAL IDENTITY DESIGN
  • 3.
    TONE OF VOICE & MESSAGING
  • 4.
    BRAND GUIDELINES & ASSETS
  • 5.
    SEO AUDITS & ON-PAGE OPTIMIZATION

ZEYNA® IS BUILT ON THE IDEA OF CHOOSING THE RIGHT PEOPLE FOR THE RIGHT JOB, INSTEAD OF TRYING TO SPREAD ONE PERSON ACROSS MULTIPLE DISCIPLINES IN SEARCH OF ‘GOOD ENOUGH’ RESULTS AND INCREASED PROFIT MARGIN. WHEN NO TWO PROJECTS ARE THE SAME, HOW CAN THE TEAM BE?

AWWWARDS

  • INDEPENDENT OF THE YEAR (NOMINEE)
    2022
  • SITE OF THE DAY
    2025
  • DEVELOPER AWARD
    2024

THE FWA

  • FWA OF THE DAY
    2022

DESIGN NETWORK BASED IN LONDON (EST 2021) /'25/

ZEYNA® IS NOT A GLOBAL AGENCY WITH MULTIPLE OFFICES AND HUNDREDS OF STAFF. FORMING A TEAM SPECIFIC TO A PROJECT'S NEEDS MEANS THAT WE'RE SMALL.